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[ Editorial Advisory ]
Editorial Advisory for Institutions That Need A Content Strategy, Not Just Content
Africa Executive advises leadership teams and communications functions on content strategy, newsroom-style planning, executive positioning and stakeholder communication — the strategic layer that decides what gets said, to whom, and in what order, before a single article is written
Executive Content
Executive Content for African Leaders Who Need to Be Heard, Not Just Seen
Africa Executive writes the interviews, speeches, opinion articles and leadership profiles that put CEOs, policymakers and institution-builders in front of the audiences that decide funding, policy and market position — built with journalistic rigour, not PR polish.
What is Editorial Advisory, and Why Do Institutions Need it Separately From Content Production?
Editorial advisory is strategic guidance on what an institution should communicate, to which audience, and in what sequence — distinct from the actual writing and production of content. Many African institutions jump straight to producing content (a report, a press release, a LinkedIn post) without first deciding what the institution's editorial position actually is, which leads to messaging that contradicts itself across channels.
An institution without an editorial strategy ends up reactive — responding to news cycles instead of setting them, publishing whatever a department head asks for instead of a coherent programme. Editorial advisory fixes the planning layer so every downstream piece of content, whether written by us or your internal team, pulls in the same direction.
What Does Editorial Advisory Typically Cover?
- A content strategy mapped to specific stakeholder audiences and business objectives, not a generic content calendar
- Newsroom-style editorial planning — deciding which stories the institution owns and pursues proactively, versus which it only responds to
- Executive positioning strategy — which leaders speak on which topics, and how that's sequenced over a year
- Stakeholder communication frameworks for high-stakes moments — a leadership transition, a regulatory change, a market entry
- Editorial governance — templates, tone guidelines and review processes so internal teams can maintain quality between engagements
Who This Is For
In-house teams that need an external editorial lens to sharpen strategy, plus a second pair of expert hands during high-volume periods.
Leadership offices that need a clear positioning strategy before engaging a content or PR agency for execution.
DFIs, funds and agencies that need consistent, credible public communication across multiple stakeholder groups at once.
Founders and leadership teams scaling into new markets who haven't yet built a communications function but need one to think strategically before they can afford to hire it.
How An Editorial Advisory Engagement Works
Editorial Audit
We review everything the institution currently publishes and identify where the message contradicts itself or misses the audience.
Strategy Session
Working sessions with leadership to define the institution's core editorial position and priority stakeholder audiences.
Editorial Plan
A structured plan covering the next 6–12 months: what gets said, by whom, on what cadence.
Governance Handover
Templates, guidelines and review processes handed to your internal team, with retained advisory support as needed.
Diversity and Inclusion
International Partners
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International Partners
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International Partners
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Learn moreF.A.Q.s
Everything Africa Executive builds falls into five capabilities, each run to the same editorial standard:
Both are available. Some institutions want strategy only and have their own writers; others want the full package of strategy plus execution through our executive content, storytelling and publishing services.
Editorial advisory works best as a retained relationship — quarterly strategy reviews plus ad-hoc advice around major moments — because editorial positioning needs to adjust as the market and the institution's priorities shift.
Generalist communications consultants focus on media relations and crisis response. Editorial advisory focuses specifically on the substance and structure of what gets published — closer to how a newsroom plans coverage than how a PR firm manages a press list.
Get The Editorial Strategy Before The Content
For retained editorial advisory, positioning strategy and stakeholder communication planning